CIU Communications
University Communications exists to protect and promote CIU’s unique brand identity in support of CIU’s mission to educate people from a biblical worldview to reach the nations with the message of Christ.
We offer a full service communications shop and a range of resources to support the university’s communications needs.
Services
Emails
Corporate Email Signature
One of the ways we can consistently brand CIU celebration to the public is through our email signature. Follow the corporate CIU celebration email template using Arial as the font and including the official CIU logo. To help with corporate unity and consistent communication, please do not use other fonts, colors, or backgrounds.
Need help creating your custom email signature? Please follow the downloadable instructions to create your approved CIU email signature (Outlook and Webmail) or contact University Communications for further help.
Mass Email Service
Need to send a mass email? Need us to create one for you? Make a request to University Communications on the project request form.
Photography
Photography Services
One of University Communication’s team members is a full time, on-campus photographer. Additionally, UC employs several student photographers each semester. While photographer resources are limited University Communications is committed to meeting the needs of anyone requesting photographer coverage. While our resources may be constrained, we prioritize capturing important moments and events that showcase the university’s activities and achievements. We will work diligently to accommodate your requests and ensure that we provide the coverage you require. Your partnership and understanding are greatly appreciated as we strive to deliver high-quality photography services within the scope of our available resources.
Photography Archives
Need a good photo to help promote CIU? University Communications has a gallery of high quality, up-to-date photos for you to use in your materials. Please request access to our official photo gallery.
Photography Guidelines
To ensure our communication materials follow a consistent brand, we have photography guidelines we ask our photographers to follow. These guidelines can help create a compelling visual narrative that resonates with prospective students and enhances the university’s digital presence.
Photo Release Form
A photo release form grants permission for an individual’s image to be used by the photographer or organization in various media and promotional materials.
Event Communication
Event Communication
Planning and coordinating with campus departments for an on-campus event is of utmost importance to ensure its success and seamless execution. Collaboration among various departments is essential for effective resource allocation, logistics, and overall event quality. We strongly encourage event organizers to work through the event planning checklist, which serves as a comprehensive guide to help cover all the necessary bases.
Once you have worked through the checklist, if you need assistance creating pieces to promote your event, please submit a project request at ciu.edu/project.
Department/School ENewsletter
Department/School ENewsletter
We are eager to share news and updates about your program or school with alumni. If you would like to send a newsletter to your graduates please submit your newsletter content and email list through the form at ciu.edu/project. University Communications is here to assist you in creating a compelling newsletter that effectively promotes your institution to our valued alumni network. Your contributions are essential in keeping our alumni informed and engaged, and this streamlined submission process ensures that we can deliver a newsletter that reflects your dedication and commitment to our alumni community.
CIU.edu Website Edits
CIU.edu Website Edits
Ensuring that CIU has accurate, engaging and relevant content on our website is a collaborative effort between University Communications, IT departments and you the stakeholder who is engaged with the content each day. If you have any edits or updates you’d like to see implemented on the CIU website, simply visit ciu.edu/webedit to initiate the process. Your input is invaluable in maintaining the quality and usefulness of our online presence. We appreciate your engagement in keeping our website vibrant and current.
Brand
Logos
Logo Guidelines
When using official logos, it is important to keep in mind these important guidelines. Knowing these requirements will help determine what specific logo to use or provide for any given project or communication. Always contact University Communications for any specific logo requests or questions.
File Formats
JPG: suitable for web/digital use and most standard print use. Has a solid, non-transparent background.
PNG: suitable for web/digital use only and has a transparent background.
EPS: this is the highest resolution, vector format that is recommended to be sent to a print vendor. Contact University Communications for an EPS file format to be sent to a print vendor.
Color Options
Most logos have various color options to use. The following are common terms used by University Communications along with their explanations:
Primary Logo: this is the full-color preferred official logo
Reverse Logo: this logo is made to be seen against/on dark backgrounds. Generally the reverse logo is a PNG file with a transparent background.
RGB: this is the color format used for web/digital purposes
CMYK: this is the color format used for print
Usage Requirements
Resizing: Logos must be resized proportionally and not stretched or distorted in any way.
Minimum Height: Logo resizing must take into consideration minimum height requirements. Ideally it is best to not reduce the size of a logo below readability requirements.
Resolution: The logo must be used in the highest resolution format possible to prevent losing the professionalism of the logo. Print projects require a 300 dpi logo and it’s preferable to provide an EPS file.
Manipulation: Logos must not be manipulated in any manner. Never recreate, change colors or elements, or distort an official logo. Always contact University Communications with specific logo requests.
Colors
CIU Official Colors
Columbia International University’s official school colors are Blue and Gold.
The CIU Blue represents our university’s unity and commitment to our core values. The CIU Gold represents our diverse community, passion and love for Christ.
The official formulas for the university colors vary for different applications. Below explains when and why you should use the specific color values.
When printing our official colors, it is best to use the CMYK or Pantone (SPOT) color values. Four-color process printing jobs will use the CMYK color build. Special projects that require an exact color match will use the Pantone (SPOT) color.
Consult with University Communications or your printing vendor about the specific color required for your project.
CIU Blue
Pantone 289
CMYK: 100, 64, 0, 60
CIU Gold
Pantone 122
CMYK: 0, 17, 80, 0
Web
When selecting our official colors for web or digital projects, please use the official RGB values or hexadecimal web color (HEX).
Consult with University Communications if you have questions regarding our specific colors for web or digital projects.
CIU Blue
RGB: 0, 43, 92
HEX: #002b5c
CIU Gold
RGB: 255, 210, 79
HEX: #ffd24f
Fonts
CIU Fonts
Consistent typography is another way to provide visual unity in all CIU communications. Below are various fonts that are recommended to use for brand consistency.
Official Fonts
Roboto
Roboto is the official font used on most University marketing materials and ciu.edu. Download the font family here.

Avenir
Avenir is an official font used on corporate University materials. This font needs to be purchased for use.

Power Ram
Power Ram is CIU’s official athletics font exclusively for CIU Rams Athletics materials. Contact University Communications for usage permission.

Recommended Generic Fonts
Arial
If you cannot download and use Roboto, then Arial is the next closest standard font to use on all communications.

Georgia
Georgia is the recommended serif font used on select communications.

Stationery
Stationery
Letterhead, envelopes, business cards and other stationery items are the first contact many people have with the university. They are perhaps the primary means of presenting the university’s graphic identity clearly and consistently. All university academic and administrative units must conform to official university stationery guidelines.
CIU stationery items are available for office use without charge for the first 500 of letterhead and CIU #10 Envelope and 50 CIU Notecards/Envelopes annually, after that your department can expect to be charged. Please note the order limitations beside the items listed below. Contact University Communications when mailing over 200 pieces.
Follow the link below to submit a stationery order. Please allow at least one business week to fulfill your order.
Corporate Letterhead
Size: 8.5 in. x 11 in.
(1 box = 500 sheets. Limit 1 box per office)

Corporate Notecards
Size: 4.625 in. x 6.25 in.
(Limit 50 per office)

Corporate Notecard A6 Envelopes
Size: 4.75 in. x 6.5 in.
(Limit 50 per office)

Corporate #10 Envelopes
Size: 9.5 in. x 4.125 in.
(1 box = 500 envelopes. Limit 1 box per office)

Corporate #9 Envelopes
Size: 8.875 in. x 3.875 in.
(1 box = 500 envelopes. Limit 1 box per office)

CIU Mailing Labels
Size: 3.25 in. x 4 in.
(1 sheet = 6 labels. Limit 25 sheets per office)

Digital Templates
Powerpoint Templates
These are prepared sets of PowerPoint templates using our official logo and colors. Please use one of these when preparing presentations for internal and external usages. For special occasion requests, please contact University Communications.
Form Templates
Please use the provided Word form templates when creating University documents that are for internal and external purposes.The standard font to use for forms is Arial. Fill in the appropriate footer information with your Department Name, phone number, and email address that is relevant to the form.
Emails
Corporate Email Signature
One of the ways we can consistently brand CIU celebration to the public is through our email signature. Follow the corporate CIU celebration email template using Arial as the font and including the official CIU logo. To help with corporate unity and consistent communication, please do not use other fonts, colors, or backgrounds.
Need help creating your custom email signature? Please follow the downloadable instructions to create your approved CIU email signature (Outlook and Webmail) or contact University Communications for further help.
Mass Email Service
Need to send a mass email? Need us to create one for you? Make a request to University Communications on the project request form.
Writing Style Guide
Writing Style Guide
The Associated Press Stylebook is the main guide for writing. Other style guidance exclusive to CIU follows.
Columbia International University
- Use Columbia International University on first reference. After the first reference, CIU can be used for brevity and variety.
- When referring to the seminary use: Columbia Biblical Seminary on first reference. After the first reference, CBS is acceptable. If necessary, to identify the seminary with CIU, “Columbia Biblical Seminary of Columbia International University” is acceptable.
- Use the ampersand (&) in the seminary name – not the word “and”.
Capitalization
When in doubt, don’t capitalize.
Capitalize:
- All conferred, educational, occupational and business titles when used specifically in front of a name; do not capitalize these titles when they follow the name. (Ex: CIU President Mark Smith; Mark Smith, president of CIU) Note: In tabular matter and addresses, these titles may be capitalized regardless of location. Exception: When a word such as former is used in conjunction with a title and name, the title does not get capitalized, as it is considered part of a compound adjective. (Ex: former president George Murray).
- The words association, building, center, club, conference, department, division, hall, office, program, senate, street etc., when used as part of a title; thereafter, do not capitalize the words when used alone to refer to that specific place or group. (Ex: Student Senate is the senate on second reference.)
- The words offices, colleges and departments, (Ex: Admissions Office, College of Education, The Office of Marketing and Corporate Communications)
- The CIU Board of Trustees; the trustees on second reference
- A specific course or subject (Ex: ARM 4110 Biblical Aramaic)
- Names of athletic teams and clubs (Ex: the CIU Rams)
- The word room when used to designate a particular room (Ex: Room 110 of The Fisher Building)
- Official college degrees when spelled out. (Bachelor of Arts, but bachelor’s degree; Master of Philosophy, but master’s degree)
- The words Bible and Scripture, but not when used as adjectives (biblical, scriptural).
- Chapel when referring to the daily convocation of students
Do not Capitalize:
- Words such as college, school, department, office, division, association and conference when they stand alone, even if they refer to a specific, previously identified entity.
- Titles standing alone or in apposition. (Ex: The dean of the College of Education must approve the assignments. Contact the registrar for details. David Cashin, professor of Intercultural Studies, will speak in Chapel.)
- Names of school or college studies, fields of study, options, curricula, major areas, or major subjects, except languages, unless a specific course is being referred to. (Ex: He is studying philosophy and English. The university offers a curriculum in photography.)
- Organized groups or classes of students in a university or high school, or the words freshman, sophomore, junior, senior or graduate. (Ex: John Smith is a junior in the College of Education. The senior class will hold its annual election tomorrow.) However, when referring to a class according to its year of graduation, capitalize Class. (Ex: Homecoming will feature a reunion of the Class of 1988. The Class of 2004 initiated Prayer for the Nations Week.)
- gospel
Abbreviation
When in doubt, spell it out.
- Complimentary titles, such as Mr., Mrs., and Dr., but do not use them in combination with any other title or with abbreviations indicating scholastic or academic degrees. These and similar titles are typically not used in running text after first reference. (Ex: Larry Dixon, Ph.D., not Dr. Larry Dixon, Ph.D.)
- The degrees Bachelor of Science, Bachelor of Arts, Master of Arts, Master of Divinity, Doctor of Philosophy, Doctor of Ministry, Doctor of Education, Associate in Science to B.S., B.A., M.A., M.Div., Ph.D., D.Min., Ed.D. and AS, respectively.
- Use GPA in caps without periods
Spelling
- African American is not hyphenated.
- Use an apostrophe in bachelor’s degree, a master’s, etc., but there is no possessive in Bachelor of Arts or Master of Science. Also: an associate degree (no possessive).
- Alumnus is the singular reference for a male graduate; alumna, the singular reference for a female graduate; alumni, the plural reference to a mixed group of male and female graduates or male graduates only; alumnae, the plural reference for female graduates only.
- catalog, not catalogue
- course work, not coursework
- credit-hour (adjective), credit hour (noun)
- on-campus (Hyphenated when used as a compound modifier. The professors will be on campus today. He lives in an on-campus apartment.)
- off-campus (Hyphenate when used as a compound modifier. The event will be held off campus. He has an off-campus address.)
- part-time (Hyphenated when used as a compound modifier. She works part time. She has a part-time job.)
- fundraising (noun), fundraising (adjective), fundraiser (noun)
- grade point average, not grade-point average
- online, not on-line
- work-study, not workstudy
- toward, not towards
- yearlong, not year long
For answers to other questions of spelling, consult Webster’s New World College Dictionary and the AP Stylebook.
Usage
- Omit S.C. in conjunction with Columbia only when the piece is aimed at a local audience
- Doctorate is a noun, and doctoral is an adjective.
- freshman (adj.): the freshman enrollment (never the freshmen enrollment)
- international students, not foreign students
Equal Opportunity Statement
For lengthy university publications, especially those used for recruitment:
Columbia International University admits students of any race, color, national and ethnic origin to all the rights, privileges, programs, and activities generally accorded or made available to students at the school. It does not discriminate on the basis of race, color, national, and ethnic origin in administration of its educational policies, admissions policies, scholarship and loan programs, and athletic and other school-administered programs and complies with Title IX regulations.
For smaller recruitment booklets and brochures:
Columbia International University admits students of any race, color, and national or ethnic origin and complies with Title IX regulations.
Internet, Web, Email
- Internet, Web and email addresses should be written all lowercase, unless the address is case sensitive. (When a web address begins with www. or similar, it is not necessary to include [http://]http://.)
- World Wide Web and internet are treated as proper nouns.
- Accepted spellings of electronic terms: online, not on-line; homepage (lowercased in text); CD-ROM (all uppercase)
- A long URL or email address may be broken and continued on a second line. Do not add a hyphen where the break appears; instead, make sure the break is after a slash or period in the Web address. Adding a hyphen leads to confusion about whether or not the hyphen itself is part of the address.
- Please follow the official CIU email signature template posted here.
Time Spans
- When writing any span of time that mixes 20th- and 21st-century dates, the full year must be given for both. 1998-2002, not 1998-02.
- When citing class designations, if classes from the 20th and 21st centuries are listed, the full year must be given for all classes mentioned. (Ex: Representatives of the Class of 1999 and the Class of 2009 will make presentations at Homecoming.)
- Do not attach the phrase the year to 2000 or beyond. Treat such references as any other year noted. (Ex: CIU celebrated its 90th anniversary in 2013.)
Print Design
Enrollment Brand Strategy
Enrollment Brand Strategy
The messaging is an articulation of what we offer and why it matters. It captures the CIU story and guides our communications. As a Christ centered community, we are committed to equipping each graduate for a life of purpose, leadership, and world wide impact by integrating faith with academic excellence, personal formation, mentorship, and missional service.
Review the full CIU Enrollment Brand Strategy HERE
Review CIU’s Personality HERE
Help us share the best of CIU
Can you help us find personal experiences and bible verses to support CIU’s brand distinctives? These brand distinctives are not a replacement for CIU’s core values but a way to articulate how CIU stands out from other schools.
Share your experiences and bible verses HERE
Resources & Forms
Business Cards
Business Cards
Business cards are the first contact many people have with the CIU identity. This is why it’s essential to conform to the official university guidelines and present the university’s identity clearly and consistently.
Official university business cards are ordered and printed only through University Communications. Business card orders are processed two times a year – January and August.
Creating or buying your own unique business cards is not allowed. The card follows the standard university template using the official logo and blue and gold inks. No alterations are permitted to the format of the university’s business card. Please make a request using the project request form.
Provide the Following Information
- Name
- Title
- Department (Optional)
- CIU email address
- Office phone number
- Fax number (the default is 786-4209)
- Cell phone number (Optional)
- An account number to charge
