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Transform your passion for storytelling into powerful communication strategies. The Bachelor of Science in Strategic Communication at Columbia International University equips you with the skills to create impactful mobile and online communication plans. You’ll master message construction, modern research techniques, and post-campaign analysis, ensuring you’re prepared for success in a variety of communication fields.
The program emphasizes writing across multiple platforms, including print, broadcast, digital media, and social media. You’ll also dive into public relations research, crisis management, and social media strategies, while building a portfolio that will impress future employers. With a strong foundation in communication, digital marketing, social media management, and web development, you’ll be well-equipped to navigate and thrive in today’s fast-evolving communication landscape.
Campus
August 25
120
College of Arts & Sciences
ABHE, SACSCOC
Learn in-demand communication techniques in public relations, digital marketing, social media, and crisis management to stay ahead in a rapidly evolving, digital-first world.
Gain hands-on experience through projects, internships, and building a professional portfolio that will distinguish you and provide a competitive edge in the dynamic communications field.
Integrate Christian values into strategic messaging, equipping you to make an impact both professionally and ethically in the communications world.
In addition to the undergraduate core and other related courses, here is a glimpse at a few of the courses you will be taking in this program.
For a full list of courses related to this program, visit the Academic Catalog:
The purpose of this course is to introduce you to the major communication theories and their histories that are the foundation to understanding the discipline of communication. These theories can be applied to interpersonal, group, organizational, intercultural, and mass communication contexts. You will be expected to understand the key concepts of each theory and be able to apply them to everyday life situations, events, and/or communication artifacts.
This course is an intensive look at group and social processes as they affect individual behavior. Human experiences such as individual motivation, group behavior, attitudes, and perception of self and others are studied from the viewpoints of social science and Scripture.
In this course you will develop a thorough and practical understanding of the standards and conventions used in creating useable and accessible websites, while gaining the experience of creating a website using standards-compliant XHTML and CSS by incorporating standard web-based design software. By the end of this course you will have developed an understanding of the functions and uses of the web and be able to create business-suitable websites that are usable and accessible.
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