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Bachelor of Science in

Marketing

Build Brands, Influence Culture, and Lead with Integrity

Step into the dynamic world of marketing with purpose. The Bachelor of Science in Marketing at Columbia International University equips you to do more than promote products; you’ll learn to influence culture, communicate truth, and serve others through strategic, ethical marketing.

Grounded in a biblical worldview, this program blends creativity with data-driven decision-making, preparing you to understand audiences, build meaningful brands, and design impactful campaigns across digital and traditional platforms. From consumer behavior to AI-enabled marketing tools, you’ll gain hands-on experience developing strategies that are both effective and principled.

At CIU, marketing isn’t just about results, it’s about responsibility. You’ll graduate ready to lead with integrity, think critically, and steward your skills for the glory of God in today’s fast-changing marketplace.

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Location

Campus

Next Start

August 24

Credit Hours

120

College

Cook School of Business

Accreditation

ABHE, SACSCOC

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Campus Program Courses
Admission Requirements
Cost & Aid

 

Career Opportunities

  • Marketing Specialist
  • Digital Marketing Strategist
  • Social Media Manager
  • Brand Manager
  • Market Research Analyst
  • Advertising Account Executive
  • Public Relations Specialist
  • Sales Manager or Representative
  • Content Marketing Manager
  • SEO/SEM Specialist
  • Nonprofit or Ministry Communications Director

Marketing with a Mission

Integrate faith and practice as you develop marketing strategies rooted in biblical truth, ethical decision-making, and a commitment to serving others.

Digital & AI-Driven Skill Development

Gain hands-on experience with today’s most relevant marketing tools, including digital platforms and AI-enabled technologies, preparing you for a rapidly evolving industry.

Creative Strategy Meets Real-World Application

Learn to analyze data, understand consumer behavior, and build compelling brand identities while developing campaigns that engage diverse audiences with clarity and integrity.

Meet the Faculty

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Course Preview

In addition to the undergraduate core and other related courses, here is a glimpse at a few of the courses you will be taking in this program.

For a full list of courses related to this program, visit the Academic Catalog:

Campus Program Courses
Online Program Courses

MKT 2300 - Consumer Behavior and Ethics

This course examines the psychological, social, cultural, and ethical factors that influence consumer decision-making processes. Students will explore how individuals and groups select, purchase, use, and dispose of goods, services, and ideas. Emphasis is placed on understanding consumer motivations, perception, attitudes, and behavioral patterns within diverse and global markets. The course also explores how digital environments and artificial intelligence are transforming consumer behavior through personalization, predictive analytics, recommendation systems, and evolving patterns of engagement and influence. Students will evaluate how organizations can responsibly engage consumers while maintaining integrity and trust.

MKT 4410 - E-commerce

This course explores the principles, strategies, and technologies that drive electronic commerce in today’s digital economy. Students will examine online business models, digital marketing, customer experience, and platform management within both business-to-consumer (B2C) and business-to-business (B2B) contexts. Emphasis is placed on the integration of emerging technologies, including artificial intelligence, in areas such as personalization, automation, and data-driven decision-making. The course also addresses cybersecurity, digital payment systems, and ethical considerations related to data privacy, consumer trust, and responsible online business practices.

COM 3420 - Writing for the Media

This course is designed for you to explore the methods and elements of writing across media platforms. Emphasis will be given to clear concise and effective communication and professional standards as well as the need to tailor the message to the audience and platform through which it is communicated.

Related Programs

You may also be interested in these other similar degree programs:

BS in Business Administration
BS in Strategic Communications
BS in Graphic Design

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